East Carolina University


ECU Comprehensive Campus Master Plan

Greenville, North Carolina

6 million GSF, 3.35 million M2, 1386 acres, 560 hectares

Architecture, Campus Planning, Engineering, Landscape Architecture, Master Planning, Programming, Urban Planning and Design


In response to unprecedented growth, East Carolina University (ECU) has developed the most comprehensive master plan in its history. SmithGroupJJR led a multifirm process that started with an extensive strategic review of ECU's academic plan, strategic plan, and every existing campus subplan and study. This unique approach brought all of ECU's goals, strategies and supporting assumptions into complete alignment.

With this foundational framework in place, the team provided an assessment of all campus facilities and systems, including space utilization and projections, and market analysis and financial modeling. Scenarios and budgets were set to address all aspects of campus development, including transportation improvements, housing and dining needs, and campus safety and security. Architectural, urban design and landscape guidelines provide aesthetic vision for ECU's long-term, carefully phased growth.

The transparent process engaged students, faculty and community members through extensive outreach. Key goals include strengthening ECU's connections to the city of Greenville, and helping the College of Health and Human Performance rank in the top ten among its peers.

Related Content

A Living Room for Campus
ECU moves forward with two new student centers.

ECU Comprehensive Master Plan
View ECU's master plan and all concurrent master plan reports on the University's website.

ECU Significant Landscapes Plan and Design Guidelines
Read the landscape section of ECU's comprehensive master plan.
Icon-pdf East Carolina University-Significant Landscapes MP-SGJJR