San Francisco, California
3,900 GSF, 360 M2
Interior Architecture, Lighting Design, Programming
"Historically significant" is often code for "needs an update." When new owners purchased this mid-rise office building, they recognized the entry lacked curb appeal and a welcoming portal, leaving this property unnoticeable. SmithGroupJJR's lobby renovation addressed the problem of tenant turnover that persisted in spite of the favorable downtown location.
Achieving street visibility became the project focus. In addition to shifting the deeply recessed entrance until the lobby doors stood just six feet from the property line, the design team projected the lobby presence by incorporating a two-story illuminated wall of glass panels. A floating canopy of wood slats, juxtaposed with the glazing, added yet another level of prominence, crafting a markedly identifiable entryway.
But the creative use of a modern materials palette may be what makes the lobby a point of pride for current tenants: to glass wall and wood canopy, add concrete bench, terrazzo flooring, exposed brick, and brushed stainless steel elevator banks. The materials subtly reinforce way-finding, leading visitors to and through the lobby, while the renovation scheme establishes amenities through modernization.