CA-Mission Street Limited Partnership


201 Mission Street Lobby Renovation

San Francisco, California

18,000 GSF, 1670 M2

Interior Architecture, Lighting Design, Programming

“Since the redesign, the building became one of the most actively toured and leased buildings in San Francisco.”

—Wesley Powell, Managing Director, CA-Mission Street Limited Partnership


The downside of investment in commercial office space in a sought-after urban neighborhood like San Francisco's emerging South of Market district is the highly competitive nature of the rental market. Repositioning a building like 201 Mission, which already boasts world-class facilities in its office suites, required SmithGroupJJR to deliver one essential component: curb appeal.

Engaged to completely transform the vast lobby, the design team analyzed the tired, outdated entry gesture, including its muddled wayfinding and awkward layout, in order to program a solution that would make the facility competitive.

After relocating the main entrance to a prominent corner and then incorporating a striking water feature to greet users, the team layered clarified signage, bold lighting upgrades and other arresting elements. The program also included a new security desk, consolidating reception to the ground level to clearly define the point of entry, and a layout that optimizes retail opportunities. Combining these elements with a timeless palette of finishes and optimized natural daylighting created a signature space that assists in attracting and retaining tenants.